Comparing Sustainable Clothing Brands for Business: GREN, AS Colour, The Common Good, Everybody Apparel, and Citizen Wolf

As a business, it’s important to consider the environmental and social impacts of the products you offer. Sustainable clothing is an increasingly popular option for companies looking to reduce their environmental footprint and support ethical practices. But with so many options available, how do you choose the best sustainable clothing brand for your business?

In this article, we compare and contrast five popular sustainable clothing brands: GREN, AS Colour, The Common Good, Everybody Apparel, and Citizen Wolf. We’ll go over each brand’s focus, supply chain approach, product range, and target audience to help you make an informed decision.

GREN: Specializes in Closed-loop T-Shirts with a Hyper-Local Supply Chain

GREN is a B2B company that specializes in producing recycled t-shirts made from recycled cotton. The company’s main audience is businesses looking to provide uniforms or merchandise. One unique aspect of GREN’s business model is its hyper-local supply chain, which means that all of the materials used to produce and recycle the t-shirts are produced and recycled onshore in Australia.

Benefits of GREN’s Hyper-Local Supply Chain:

  • Supports the local economy
  • Reduces transportation emissions and other environmental impacts associated with global supply chains

GREN is committed to fully transparent and ethical supply chain practices, ensuring that all workers in its supply chain are treated fairly and ethically. The company’s t-shirts are made entirely from cotton, a natural and biodegradable material, and are fully compostable at the end of their life. However, GREN’s product range is more limited compared to other brands, as the company only currently offers t-shirts.

GREN’s Take-Back Program:

  • Customers can return their t-shirts for free, closing the loop on the product’s lifecycle and reducing waste

AS Colour: Global Supply Chain with a Wide Range of Products

AS Colour has a global supply chain that sources materials from around the world. The brand offers a wide range of clothing items including t-shirts, hoodies, and pants.

Benefits of AS Colour’s Global Supply Chain:

  • Offers a wide range of products
  • Potentially low prices due to economies of scale

The Common Good: Local and Global Sourcing for a Small Product Range

The Common Good sources its materials from both local and global suppliers. The brand has a smaller product range of just a few clothing items made from recycled materials.

Benefits of The Common Good’s Mixed Supply Chain:

  • Balances environmental and economic considerations

Everybody Apparel: Global Supply Chain with Certified Factories

Everybody Apparel has a global supply chain and works with factories that are certified by the Global Organic Textile Standard. The brand offers a range of clothing items including t-shirts, sweatshirts, and pants.

Benefits of Everybody Apparel’s Global Supply Chain and Certified Factories:

  • Assurance of ethical and environmentally-friendly practices in the production process

Citizen Wolf: Just-in-Time Production Model with Synthetic Materials

Citizen Wolf has a just-in-time production model, which helps to minimize waste. However, the brand uses synthetic materials in its clothing, which may have a larger environmental impact compared to natural materials. Citizen Wolf offers a range of clothing items including t-shirts and sweatshirts.

Benefits of Citizen Wolf’s Just-in-Time Production Model:

  • Minimizes waste

Choosing the Best Sustainable Clothing Brand for Your Business

All five of these brands offer sustainable clothing options, but they differ in their focus, supply chain approach, product range, and target audience. Consumers and businesses looking for eco-friendly clothing may want to consider all of these brands and choose the one that best aligns with their values and preferences. In particular, companies that are looking to support local economies and reduce their environmental impact may want to consider brands with local supply chains like GREN, which offer fully compostable products made from natural materials and follow transparent and ethical supply chain practices.

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